Lightup Cookie Policy 

Lightup uses cookies and similar technologies on its Site. You can find out more about cookies and how to control them in the information below. This Cookie Policy explains how we use cookies throughout in connection with the Site, and your related choices. This Cookie Policy does not apply to any cookies used by our Customers on their respective sites.

Capitalized terms used in this Cookie Policy but not defined herein will have the meanings given to them in Lightup’s Privacy Policy.

What Are Cookies?

Like most websites, we use cookies and other standard Internet technologies to help us improve our Site. Cookies do lots of different jobs, like letting you navigate between pages efficiently, remembering your preferences, and helping us understand how our Site is doing. 

A cookie is a small text file that is stored on a user’s computer for record-keeping purposes. When you visit, access or use the Site, we may, by means of cookies, beacons, tags, scripts, and/or similar technologies automatically collect technical information, including Device and Usage Information and other similar technical information.

A cookie can be classified by its lifespan and the domain to which it belongs. By lifespan, a cookie is either a session cookie, which is erased when the user closes the browser, or a persistent cookie, which remains on the user’s computer/device for a pre-defined period of time. As to the domain to which a cookie belongs, it is either a first-party cookie, which is set by Lightup, or a third-party cookie stored by a different domain

We use both session and persistent cookies, and enable first and third-party cookies. 

Below is a description of the cookies used on our Site. 

How and Why do We Use Cookies?

Strictly Necessary Cookies

These cookies are necessary for the Site to function and cannot be switched off in our systems. They are usually only set in response to actions made by you, which amount to a request for access to our Site, such as setting your privacy preferences, logging in or filling in forms. You can set your browser to block or alert you about these cookies, but if you do, some parts of the Site will not work. 

Functionality Cookies

These cookies allow the Site to remember choices you make (such as your user name, language or the region you are in) and provide enhanced, more personal features. These cookies can also be used to provide services you have asked for such as watching a video. The information these cookies collect may be anonymized and they cannot track your browsing activity on other websites.

Performance Cookies

These cookies allow us to count visits and traffic sources so we can measure and improve the performance of our Site. They help us to know which pages are the most and least popular and see how visitors navigate the Site. Performance cookies are used to help us with our analytics, including to:

  • Compile statistics and analytics about our visitors and their use of and interaction with the Site, including details about how and where our Site are accessed, how often someone visits or uses the Site, the date and time of visits. These analytic tools allow us to better understand the functionality of our Site and how it is used in order to improve your experience

 

  • Gather important functionality, testing, and performance data about our Site, including performance data related to the Site, such as networking activity, CPU load, and resource usage, among other relevant data.

We use third-party tools and technologies to help us gather this information. For instance, we use Google Analytics to collect and process certain analytics data with technologies such as tracking pixels. 

Targeting Cookies

These cookies may be set on our Site by third parties for marketing or advertising purposes.

What does this mean? When you visit our Site, our marketing or advertising partners will drop a cookie (or similar tracking technologies) and capture and collect Device and Usage Information, so that it can track your activity on the Site, unless you are a user in the EEA and have not opted in, or have blocked cookies as described herein. This information may be combined with other information from other sources, and used to deliver targeted advertising.

Your Choices

Most web and mobile device browsers automatically accept cookies, but if you prefer, you can change your browser to prevent that or to notify you each time a cookie is set. Some browser manufacturers provide comprehensive help relating to cookie management in their products. Please see your web browser provider’s settings for more information.

You can also learn more about cookies by visiting www.allaboutcookies.org, which includes additional useful information on cookies and how to block cookies using different types of browsers or mobile devices.

For visitors located in the EEA, you may click on our cookie banner to opt-out of cookies if you have previously opted-in.

Please note, however, that by blocking or deleting all cookies used on the Site, you may not be able to take full advantage of the Site and you may not be able to properly log on to the Site. 

Changes to this Cookie Policy

Lightup may update this Cookie Policy from time to time, at its sole discretion. If so, we will post an updated Cookie Policy within the Site. Changes, modifications, additions, or deletions will be effective immediately on their posting to the Site. We encourage you to review this Cookie Policy regularly for any changes. Your continued use of the Site and/or your continued provision of personal information to us after the posting of the updated Cookie Policy will be deemed an acceptance of any changes and subject to the terms of the then-current Cookie Policy.

 

Thank you for reading Lightup’s Cookie Policy.

TERMS OF SERVICE EFFECTIVE AUGUST 4th, 2020

 

©2020 by Lightup Data, Inc. |  800 W El Camino Real, Suite #180, Mountain View, CA 94040

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